Dentists going for the “gold ring” of cosmetic dentistry practice might find the reach may exceed their grasp.

Just about any dental practitioner answers to the title, “Cosmetic Dentist.” But placing the C-word on a shingle may not automatically impress today’s patients. A barrage of media accounts of vanity healthcare adventures has created a new consumer in dental care that is also well informed via the Internet.

And now that a young, healthy smile is a “must-have” among patients of all ages, this savvy public can more easily detect the “wannabe” from the real thing. So, dentists aiming to attract patients with “smile makeovers” in their eyes better make sure they measure up:

Training, training, training.

Dentists operating at the top of the cosmetic heap continually attend seminars and workshops to remain at the forefront of research, materials and techniques.

“Dentistry has changed more in the last five years than in the last 20 years,” says Dr. Daniel Deutsch, at the Washington Center for Dentistry, in Washington, DC. “So, we can’t get away with just reading professional journals. It means regular hands-on training with top specialists in the field.”

Speaking with authority.
A fine cosmetic dentist will speak with honesty, clarity and authority about options to improve a smile. They will be upfront and map out an organized plan of dental services, including phases of treatment, how much time it will take and how much it will cost. These dentists know better than to try to sell a “quick fix.” They have respect for the patient and the process.

Good Taste in Smile Design

A dentist needs refined taste and artistry when it comes to teeth, because patients are entrusting them with a critical esthetic responsibilitytheir smile.

“A smile change is a self-esteem matter,” says Dr. Marc Doctors, also of Washington, DC.

And a session to review a smile design outlines the direction the treatment will take. This is the moment patients expect an impressive display of knowledge about the well-engineered smile.

Tags: COSMETIC DENTISTRY WASHINGTON D.C., COSMETIC DENTISTRY WASHINGTON DC.COSMETIC DENTISTRY WASHINGTON D.C., COSMETIC DENTISTRY WASHINGTON DC.

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